For example, adaptive learning, where the questions are adapted to the learning level of the learner, cannot be deployed in the print medium.
Secondly, digital learning allows content creators to use methods of teaching and learning that were previously not possible in print. While print products are difficult to revise, eCourses can be updated with new information and data instantaneously and at a fraction of the cost of print. With some knowledge of design principles and the ability to use an authoring tool, eCourses are simple to create and modify. Firstly, they make creating and distributing media-rich content easy. Learning Management Systems (LMSes) offer many advantages to publishing companies. What advantages do learning platforms offer to publishers? Now is the time to shift from multimedia to interactivity, and this is where content authoring tools and content delivery platforms become crucial. Publishers began to look more towards digital learning as a way to add value to their customers, enhance their brand image, gain competitive advantage, create a diversified portfolio and meet the demands of the current market. When the world was hit by COVID-19, and our ways of working underwent a massive shift, it speeded up the adoption of technology in publishing companies. This is why publishing companies today see the need for digitisation. But are they enough to capture the attention of a generation of digital natives? Consumers of educational content need more than multimedia. Then came ebooks, audiobooks and epublishing. Education publishers have used graphics, audio clips and videos to help people learn better. The publishing industry was never a stranger to multimedia. So it is not difficult for publishers to distribute their content through learning platforms. They differ only in the mode of dissemination and the distribution of content. Both these industries have one thing in common – learning content.
When I started doing instructional design projects for Education and ELT publishers, I began to see how closely related educational publishing and elearning really are and how one can complement the other. Education and publishing are two industries that have readily embraced online learning.
It has been a few years since online learning crossed the threshold of the corporate world and journeyed into other industries.
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